Ashby Social is looking for a go-to freelance partner to support our team across Google Ads, analytics, website development, and backend support. This is not a one-off project — we’re looking for someone we can rely on long-term to step in, build, troubleshoot, and keep things running smoothly behind the scenes.

WHAT YOU'LL DO

Paid Media + Analytics

• Manage and optimize Google Ads campaigns across multiple client accounts

• Monitor and report on performance using Google Analytics (GA4)

• Set up and troubleshoot tracking (conversions, events, GTM, etc.)

• Provide monthly reporting insights (clear, actionable — not just data dumps)

Website Development + Maintenance

• Build websites based on designs provided by our creative team (no design work required)

• Develop primarily on WordPress or similar platforms

• Ensure sites are responsive, functional, and aligned with design specs

• Handle ongoing site maintenance and updates after launch

Google Setup & Optimization (“Google Handshake”)

A key part of this role is ensuring every site we launch or support is fully connected, trackable, and optimized within Google’s ecosystem.

• Set up and verify Google Search Console

• Configure Google Analytics (GA4) properly

• Ensure Google Tag Manager is installed and functioning correctly

• Submit sitemaps and ensure proper indexing

• Identify and resolve SEO or crawl issues

• Ensure tracking, site data, and performance metrics are fully aligned

• Audit and “clean up” existing websites that are missing or misconfigured setups

Backend + Tech Support

• Troubleshoot plugin issues, site bugs, and general tech problems

• Support with ADA compliance tools/plugins and fixes

• Ensure proper site performance, speed, and tracking functionality

• Jump in quickly when something breaks (because it always does)

WHAT WE'RE LOOKING FOR

• Strong experience with Google Ads + GA4

• Proven ability to build websites from design files (Figma, Adobe, etc.)

• Deep understanding of Google ecosystem setup (Search Console, GA4, GTM, indexing, SEO basics)

• Comfortable in WordPress + common plugins

• A true problem solver — you don’t just flag issues, you fix them

• Clear communicator who can explain things without overcomplicating

• Reliable and responsive (non-negotiable)

Compensation & Structure

This is a freelance, ongoing partnership with a mix of project-based and retainer-supported work.

• We currently have a roster of retainer clients with established contract pricing, so we’re looking for someone open to discussing and aligning on a monthly rate structure for ongoing support across those accounts

• For new clients and future projects, we’re open to collaborating on pricing and structuring scopes together

• Work may include a combination of monthly retainers, website builds, and ad hoc support depending on client needs

Client Collaboration

• Occasionally join client calls or internal meetings to support on technical items (analytics, ads, website functionality, etc.)

• Help explain insights, issues, or recommendations in a clear, non-technical way

• Collaborate with our team to ensure smooth communication between strategy, creative, and development

Nice to Have

• Experience working with agencies or multiple client accounts

• Familiarity with site performance optimization + Core Web Vitals

To Apply Include

• Relevant experience

• Examples of websites you’ve built (from design to live)

• Google Ads / analytics experience

• Examples of Google setups (Search Console, GA4, etc.)

• Availability + typical turnaround times